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Vodafone's Unfinished Business podcast
As Producer, I launched the first season of a brand new podcast series by Vodafone Business, hosted by Sell Anything Online's Anaita Sarkar. Managed the end-to-end production, logistics, and campaign reporting for Season 1, with 7 episodes shot in unique Sydney locations and featuring some of Australia's leading business entrepreneurs.
Created podcast themes, social media strategy, messaging, structure and episode segments.
Oversaw production of 7-episode video podcast series, including in-person shoots at Sydney CBD locations like Bar 83, a historic bowling alley, and a thriving Mexican restaurant with detailed call sheets and crew management.s.
Sourced high-profile guest founders (Kogan, Airtasker, LVLY, Naked Sundays, Finder and Budgy Smuggler), managing travel arrangements, accommodations, and talent agreements.
Compiled comprehensive monthly reports tracking podcast downloads, listen times, social reach, video views, eDM engagement, and newsletter sponsorships.
Produced rich social media assets, video cutdowns, social media captions, paid media and conceptualised spin-off resources, such as ebook The Australian Founders Honest Growth Playbook.
Maintained regular alignment with clients at TPG Telecom/Vodafone, talent agencies, and production partners to ensure smooth execution across all episodes, promotional eDMs and live events.
