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Coffee with Dell
Relaunched the Coffee with Dell webinar series, a thought leadership program produced for Dell Technologies to engage Australia's SMB audience. As Content Marketing Director at SmartCo. Media, I managed end-to-end broadcast production, scripting, call sheets, event logistics, and content workflows from our Barangaroo studio in Sydney.
Working alongside host Yasmin London, expert Dell panellists, and major sponsor partners (including Microsoft and Nvidia), I delivered live hybrid broadcasts and rich on-demand video assets for CVENT and digital channels.
Oversaw event execution and editorial themes across quarterly sessions, covering topics such as Agentic AI workflows, local hardware infrastructure (Dell GB10 and GB300), and cloud vs. local cost optimization strategies.
Personally managed studio setup, call sheets, teleprompter scripts, run-of-show timing, and talent scheduling, alongside extensive communication with Dell program leads.
Distributed comprehensive call sheets, tailored interview prompts, interactive polling scripts, and talent briefing packs to ensure hosts and panellists were fully prepared for live broadcasts, audience Q&A, and interactive prize giveaways.
Maintained close alignment with key Dell stakeholders to communicate planning updates, process commercial insertion orders (IOs), and align on co-branded media distribution.
Managed post-production timelines, audio clean-ups, and client review processes to deliver final on-demand session recordings to Vimeo and CVENT, as well as short-form promotional cutdowns for social media and editorial syndication.
