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Mercury Banking
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Excerpt
"The reality is, mistakes happen — but they also provide invaluable opportunities to learn. Let’s say you invested significantly in a rebranding project with an external agency, but after all of that, your customers don’t seem to respond to the rebrand as well as they did the “old” look. Rather than viewing this as a failure, you can take this as a lesson to tap your audience and conduct more thorough customer research before embarking on a big design project in the future."
Blog commission for Mercury Banking: "How to conduct an effective post-mortem analysis for your ecommerce startup".
• Blog drafting and copywriting
• Research based on trends, themes and customer data
• Search engine optimisation (meta title, meta description, keywords)
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